Marking a significant milestone in AlFursan Loyalty Program’s global expansion
Dubai: Wednesday, 7 May 2025
Saudia, the national flag carrier of Saudi Arabia, has signed a strategic partnership with Abu Dhabi Islamic Bank – Egypt, to introduce AlFursan’s first international credit card in Egypt, in collaboration with Visa.
The card benefits will be specifically tailored for the Egyptian market, allowing members to earn miles on everyday spending. This agreement was signed at the Arabian Travel Market 2025 by Essam Akhonbay, Vice President of AlFursan Loyalty Program at Saudia, and Amr Sanad, Head of Consumer Banking at Abu Dhabi Islamic Bank.
Essam Akhonbay, Vice President of AlFursan Loyalty Program at Saudia said: “Saudia is committed to building strategic partnerships that enhances AlFursan members’ experiences. This collaboration represents AlFursan’s first international co-brand, and we are excited to be partnering with Abu Dhabi Islamic Bank – Egypt to achieve this milestone. Our focus is to expand our footprint in banking and other sectors to offer benefits that improve our members’ travel opportunities.”
Mohamed Ali, CEO and Managing Director of Abu Dhabi Islamic Bank – Egypt, commented: “We are proud to lead the way in offering Sharia-compliant financial solutions that combine innovation with real value. This partnership between ADIB Egypt and AlFursan, in collaboration with VISA brings to the market a unique cobranded Card designed specifically to meet the aspirations of our customers. It reflects our ongoing commitment as the largest Islamic bank in Egypt, to delivering world-class banking experiences that align with our values, while empowering clients with meaningful travel benefits and everyday rewards.”
Malak El Baba, Vice President and Country Manager, Egypt at Visa added: “We are thrilled with the collaboration of Saudia and Abu Dhabi Islamic Bank with Visa. This partnership is a testament to our commitment to enhancing the everyday experiences of our cardholders, making their travel aspirations more attainable. By leveraging our global reach and expertise in digital payments, we aim to provide AlFursan members with unparalleled access to rewards and services that cater to their needs and preferences.”
AlFursan members can benefit from a range of diverse offers, miles, and rewards including access to additional selected services through the program’s global partnerships with banks, hotels, automotive companies, car rentals, telecommunications companies, retail, insurance, and more.
