In a milestone that underscores its dynamic growth across regional and international markets and its unwavering commitment to innovation and excellence in aviation, SAUDIA has announced a significant 34% increase in its brand value, reaching USD 1.1 billion in 2024. The announcement follows the release of the annual World Airline Brand Value Report issued by Brand Finance, a leading and independent brand valuation consultancy.
The Brand Finance report, recognized for its transparency and credibility, evaluates brand strength based on various factors, including commercial performance, strategic initiatives, and public perception.
This remarkable achievement reflects the success of several strategic milestones accomplished by SAUDIA over the past year. These include its landmark agreement with Airbus to expand its fleet with 105 new aircraft, the launch of the groundbreaking “Boulevard Runway” attraction, which garnered unprecedented engagement across the Kingdom, and being named the “World’s Most Improved Airline in 2024” by Skytrax. Additionally, SAUDIA continued to demonstrate excellence in on-time performance and earned multiple accolades for its outstanding guest experience.
Khaled Tash, Chief Marketing Officer of Saudia Group, said: “Achieving a brand value of $1 billion is a testament to our strategic initiatives and operational excellence, as well as our guests’ unwavering trust and loyalty. At Saudia, we are committed to pushing the boundaries of innovation in aviation, ensuring that every journey with us is a step towards excellence.”
SAUDIA first entered Brand Finance’s Top 50 global airline brand value ranking in 2021 with an initial valuation of $506 million. Since then, the airline has more than doubled its brand value over the past four years. In the 2025 edition, SAUDIA advanced six places to rank 32nd globally among airline brands. Regionally, it climbed six positions to reach 39th place in the Middle East ranking, and locally, it rose two spots to secure the 15th position.
The 2025 Brand Finance report also named SAUDIA the fastest-growing brand in the Kingdom. Its brand value surged to USD 1.1 billion, from USD 797 million in 2024 to USD 651 million in 2023 and USD 572 million in 2022.
This impressive trajectory reflects SAUDIA’s ongoing commitment to enhancing guest satisfaction, refining the overall brand perception within the Kingdom, and fostering a more optimistic future outlook. These accomplishments not only solidify SAUDIA’s brand presence in both local and international markets but are also aligned with the objectives of the Kingdom’s “Saudi Vision 2030”, supporting tourism, investment, and enhanced air connectivity.
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